I'm
somewhere in a quiet galaxy
a familiar little system
one small blue planet
Việt Nam — home
one bright city, late at night
one warm window
Content Marketing Lead
Social Media Strategist
Storyteller
The Company
Những công ty, cộng sự mà tôi đã làm việc.
Portfolio — inside the creative world
Four things I do well — social systems, marketing campaigns, PR and video — built for brands that want to be heard without shouting.
01 — Strategy & Management
Managed the seamless integration of messaging between SMS Marketing, Social Media, and PR to create a unified brand experience throughout the customer journey. Directly managed the marketing budget for SMS and Social campaigns, ensuring optimal Resource Allocation and maximizing Return on Investment (ROI).
02 — Content Marketing — KiotViet
Tailored SMS campaigns aligned to marketing goals: compelling, on-voice copy, a managed content calendar, and metrics — open, click-through and conversion rate — read closely to optimise every send.
03 — Communications
Press releases, advertorials, editorials, newsletters and blog posts — localised for the Vietnam market, tuned to each channel and audience insight, and pitched alongside the account team from angle to outline to detail.
04 — Creative & Production
Filmmaking and edits for TikTok and Reels — concept boards, sound design, music and transitions — building a brand-focused channel from the ground up and turning ideas into finished, on-brand video.
Uyên
About
I'm Uyen — a content marketing and social media lead from Vietnam. I believe the best brands don't shout; they show up every day with a clear voice and something worth reading.
I build always-on content systems — social strategy, SMS and lifecycle campaigns, PR and editorial, short-form video — and lead the teams that ship them, from concept board to conversion metric, across YouTube, TikTok, Facebook and Instagram.
My work starts far away — with the brand's big why — and zooms all the way in, to the one message that makes someone stop and feel seen. You just travelled that journey to get here.
Experience
10/2024 — Now
KiotViet
Own SMS & content marketing strategy aligned to company goals — campaigns, content calendar, and close metric analysis (open, click, conversion). Mentor the content team, built a brand-focused TikTok channel, and drove standout lead generation.
01/2023 — 10/2024
Oracle Clinic
Ran up to six brand social pages a day and led task assignment across the team. Wrote and edited PR content — press releases, advertorials, editorials — secured brand partnerships, and produced video across YouTube, TikTok, Facebook and Instagram.
02/2022-01/2023
Hương Phan Academy
Supported the planning and execution of PMU industry events with over 1,000 participants.
10/2021-12/2021
Dien Quan Media & Entertainment
Produced online content and marketing copy, leading a team of writers and editors to promote key clients across YouTube, TikTok, Facebook and Instagram, plus blog and website copy.